Google ads and SEO has experienced many evolutions over the last two decades. Today, we see more and more machine learning and automation being introduced into the Google Ads product, and we, as marketers, must adapt to boost the businesses. One of the most beneficial uses of Google Ads for SEO is to research keywords. Keywords are a fundamental basis for SEO and Google Ads PPC campaign. In addition, without targeting the right keywords, you won’t get much value from your SEO campaign. If you wonder how SEO and Google AdWords Services will help in the future or if you want to boost your results, keep on reading. 

Ad clicks to help create backlinks: 

backlinks remain one of the most crucial ranking factors in SEO. It’s no secret that creating backlinks is now harder than ever. Also, the quality of the incoming backlinks is more important than quantity, and getting links from high-quality, authoritative sites is more complicated than ever. When people click on your paid PPC ads and visit your site, there is a chance that they will link to your website or share your site on social media.

Boost organic CTR: 

if your PPC ad has a high CTR, it’s a clear sign that it is a well-written copy. So, you can use the same strategy in your content’s heading and meta description. Doing this can hugely grow your organic search CTR, which won’t only generate more traffic from your organic search engine results, but also help to increase your SERP ranking, building a positive cycle. 

Collect more audience data: 

Your remarketing list can be a really good place to help you discover more about your customers. You can keep an eye on your Google Ads’ Audience Insights section on the dashboard, and then you can review various data like their interests, what they are actively shopping for, and more. 

The Bottom Line

While Google Ads won’t directly boost your SEO performance, there are multiple ways it can indirectly help boost your SEO performance. Google Ads can help expose your content to a wide array of users, which can increase the likelihood of people linking or sharing your content, generating valuable backlinks in the process. So, this is how SEO and Google Ads will help in the future.